Matt Seitz is the Managing Director of Sales and Marketing at C2P Enterprises; and oversees marketing for The JL Smith, an independent retirement planning and wealth management firm. In his role, Matt has spearheaded the digital growth of the company, reinforcing the brand and implementing content marketing strategies to drive leads into the sales funnel. Most recently Matt led the rebranding of Clarity Insurance Marketing.
Matt has over 15 years of marketing and sales experience in the professional services and financial services industries, as well as accounting, insurance and construction. His professional philosophy is grounded in relationship marketing – focusing on customer service and satisfaction through data-driven marketing plans with clear ROI. He was recently named one of Crain's 2021 Notable Marketing Executives.
His primary areas of expertise are in strategic planning, digital marketing, lead generation and content marketing; receiving industry recognition for content marketing, video marketing, and lead generation campaigns. He is an author and frequent speaker on a variety of marketing and business-development related topics. Matt is a member of the American Marketing Association and Greater Cleveland Sports Commission Associate Board.
Matt earned his Bachelor of Arts in Business Administration, with degrees in marketing, management and human resources from Baldwin Wallace College. In College, he was a member of the men’s tennis team and president of the Dayton C Miller Honors Society; as well as an All-American Scholar Athlete. Matt and his wife, Melissa, have three children, Riley, Crosby and Mackenzie. Matt lives with his family in Cleveland and they are huge fans of basketball, Disney and all Cleveland sports!