From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Share | Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Rebalancing Your Portfolio Over time, different investments' performances can shift a portfolio’s intent and risk profile. Rebalancing may be critical. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.